The Electra Company
When Benno & Jeano founded the Electra Company in 1993, one of their major goals was to put the fun back into riding. In so doing, they have re-opened the door in America to riding ‘for the fun of it’,while bringing modern technology and styling to the ride. Today, riders of all ages are enjoying the simple beauty and benefit of the two-wheeled stroll.
I wanted to introduce the ‘having a bike in your life’ factor,
as opposed to ‘being a cyclist."
~ Benno Bänzige, Electra co-founder
Go ahead.
Ride in style.
Ride for the fun of it.
Ride to work, or to the store, or just plain ride.
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Nice idea, but how does it work?
What did Electra do to take the work out of workout?
Besides giving Americans the permission to have fun, they have engineered the technology of a comfortable, yet efficient ride. Notice some key features that make your ride efficient, yet fun.
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Life is like riding a bicycle. To keep your balance you must keep moving. ~ Albert Einstein
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